Credits

Client: South State Bank
Agency: Capstrat
Production Company: Remedy

Director/DP: Josh Sliffe
Producer: Austin Simmons, Heather Haley
Gaffer: Brian DeContreras
Grip: Logan Bennett
Production Coordinator: Olivia Martin
Hair/Makeup: Carla White
PA: Robin Simmons

Post Production: Remedy
 

Remedy partnered with South State Bank for their "Just Right" campaign.  Photography and Video crews worked in tandem to capture scenes from across 6 locations.

A small grocery store, a pet store, a studio loft, a coffee shop, a home, and a camper all telling the story of how South State appeals to their customers by providing them the service of a small bank paired with the features of a big bank.  After we worked alongside agency and client to come up with the best examples to show someone being selective, a unique individual, or making a goldilocks "just right" choice, we went to work to finding the locations and talent to portray them.  The client preferred it be filmed near one of their larger locations, so Greenville, SC was where we'd be working out of.  

Often times we're providing photography for our clients as well that we run in tandem with our film production.  Once lights are set video steps in and gets what they need and once video's a wrap, photography steps in, makes adjustments, and starts working through their needs.  During the photo session, we're playback is being watched on set as crew is wrapping all gear that's non-essential to the photography.  It's gets the client a lot of bang for their buck for both to be happening at the same time and since it's the same crew, there's no stepping on toes or holding up the schedule throughout the day.

We're happy to have given the client a lot of really great photos from across nearly 10 locations, giving the campaign a lot of visual scope, as well as the ultimate goal of the 30 second broadcast commercial.  The commercial plays regionally and the images were used across print, web, and social media marketing.

Some photography selects