Product & Crowdfunding Video Production
Story-plus-demo launch films for Kickstarter, Indiegogo and DTC brands, built to turn viewers into backers.
Product launch video production
The story-plus-demo formula that turns viewers into backers.
Your product deserves a launch video that does more than look good: it needs to sell, and it needs to convince backers to pledge before the thing even exists.
That is a different craft than a pretty brand film, and it is the craft Remedy has been sharpening in Durham and across the Triangle since 2013. We have produced dozens of product-launch and crowdfunding videos for consumer-product brands, from Kickstarter and Indiegogo campaign films to polished DTC hero spots, and we know exactly what makes a viewer stop scrolling, lean in, and reach for their wallet.
Great product videos are not just glossy shots of your product spinning on a turntable. They open with a real human problem, make you feel it, and then reveal your product as the obvious answer. Then, and only then, do they show the thing actually working. That is the story-plus-demo formula, and it is why some campaigns blow past their goal while others stall out at forty percent.
We build every launch film around that rhythm. First we earn attention with a story your ideal customer recognizes as their own. Then we prove the product delivers with clear, confident demonstration: the feature that matters, the moment it clicks, the reason it is better. When you nail both halves, backers stop asking “is this real?” and start asking “how many can I get?” We have watched that shift happen on shoot after shoot, and we design for it from the first storyboard.
The work.
Trusted by
What we make
Launch and crowdfunding videos we produce.
Hero launch and campaign films
The centerpiece: a two-to-three minute film that carries your entire crowdfunding page or product launch. It introduces the founder or the mission, dramatizes the problem, and demonstrates the solution with the kind of polish that signals “this team can deliver.” For brands who also run paid media, these pair naturally with our commercial production work, so your hero film and your ad campaign speak the same language.
Demos, lifestyle spots, and social cutdowns
Once the hero film is locked, we cut it into everything else you need: tight product demos that answer the “but how does it work?” question, aspirational lifestyle spots that show the product living in your customer’s world, and vertical social cutdowns built to stop the thumb on Instagram, TikTok, and Meta ads.
Tech and hardware explainers
For tech and hardware brands, our technology video production experience means we can explain a genuinely complex product without making anyone’s eyes glaze over.
Founder stories
For founders who want to build trust at scale, our corporate video production team can round out the package with founder stories and behind-the-build content.
The whole funnel
One launch, a system of videos.
Whether you are prepping a Kickstarter page, a product-drop landing page, or a full DTC marketing push, you need more than one video. You need a system of them. Here is how we help consumer brands cover the whole funnel.
Meet the crew
Why Remedy for product launches.
We have done this many times
We have done this many times, and it shows in the details. We have produced product and crowdfunding videos for brands like Mobile Pixels, along with dozens of other consumer-product launches on Kickstarter, Indiegogo, and direct-to-consumer channels. That volume means we are not learning on your dime. We already know how to shoot a product so it looks premium, how to script a demo that lands, and how to pace a campaign film so viewers watch to the end.
Local, practical and personal
Being based in the Raleigh-Durham area also keeps things practical and personal. You get a local crew you can actually sit in a room with, a director who cares about your conversion numbers as much as the visuals, and a production process built for the tight timelines that product launches always seem to have. We come in creative but organized: clear pre-production, efficient shoot days, and edits that hit deadline. No drama, just a video that earns its budget.
We treat your launch like it matters
Most of all, we treat your launch like it matters, because it does. A crowdfunding campaign or a product drop is often a make-or-break moment for a young brand, and we bring the energy and care that moment deserves.
Start your launch video
Let’s build your launch video.
If you are gearing up for a Kickstarter, an Indiegogo campaign, or a DTC product launch, let’s talk about the film that will carry it. Tell us what you’re making and we’ll come back with ideas and a quote within one business day.
(919) 473-6613Serving the whole Triangle: Raleigh · Durham · Chapel Hill · Cary