CIVIC CREDIT UNION

From a production standpoint, the approach was deliberately hands-on and practical. We designed scenarios that could be executed entirely in-camera, favoring real physical solutions over post-production trickery. One example was a backyard fencing setup: we literally built a fence for the shot (with a hinged fence slat so our child talent could get in and out at a moments notice), staged the gag, and then tore it down the same day. It allowed the moment to feel tangible and believable, which was key to the tone of the campaign.

Another sequence required simulating an off-putting shower-water gag. Instead of relying on visual effects, we engineered a working solution using a water pump and a coffee-based mixture to create the look and behavior we needed on camera. That choice gave us control over timing, texture, and realism while keeping the performance grounded and comedic rather than exaggerated.

Across the campaign, Remedy handled concept development, physical gag engineering, on-site production, and creative problem-solving—constantly balancing humor with respect for the professions being represented. And then full post-production as well! The end result was a flexible campaign framework built on real environments, real solutions, and a production style that reinforced the authenticity of Civic Credit Union’s connection to the people who keep cities functioning every day.