REMEDY
REMEDY

COASTAL CREDIT UNION

CREDITS:

Client
agency
Prod. Company
EXEC. PRODUCER
DIRECTOR
DP
1st AC
2nd AC
DOLLY GRIP
GAFFER
KEY GRIP
GRIP
WARDROBE
HMU
Prod. Coord.
PA
...
COASTAL CREDIT UNION
TRAILBLAZER
remedy
AUSTIN SIMMONS
JOSH SLIFFE
ROB RUSSELL
Gray McClamrock
Shorty Swanson
Zach Bennett
BRIAN DECONTRERAS
BRIAN DECONTRERAS
ETHAN MESSINA
DEAR HEARTS
Elaine Harrison
Olivia Martin
JEFF BUCKNER
Paul Kilpatrick

Remedy was called in by Trailblazer Studios to produce a pair of TV spots to show off Coastal Credit Union as the smarter alternative to the big banks.

Anytime we get called in for a project, things always tend to look a little different.  The agency or client could be looking for fresh ideas from us, they might be wanting some input to help shape their idea, or the creative could be fully developed and just needing us to execute. For this project, the first draft of scripts were already written and we ended up working alongside the writer for a couple of weeks to help shape the ideas closer towards the goal. We really do enjoy being able to help on a project as much as possible, so the earlier it is in the process, the more fun we have!

THE DETAILS

One challenge that we faced early on in pre-production was from a request that we save some money and logistical headache on locations by filming both spots in the same location. The difficulty with that was that one of the spots was to be set in a coffee shop, while the other in a restaurant. We knew we could make it happen though. We scouted a bunch of locations looking for different looking opposing walls that would lend towards the contrast. From there we would build out the two scenes and make them look different enough through set design. In the end we were lucky to find Brewery Bhavana, a location that had recently opened and was designed into three distinct sections– bar, book store, restaurant. You can see the two different looks above.

The day went like clockwork.

We finished the first spot before lunch and started on the second directly following. We got lots of feedback that it was one of the smoothest, calmest days of production people had experienced in a long time. When you hear that kind of feedback in addition to the client being thrilled with the image and performances on set, it means all the hard work of pre-production paid off.