REMEDY
REMEDY

CROSSROPE

CREDITS:

Client
agency
Prod. Company
exec producer
prod. manager
director/dp
gaffer
key grip
prod. design
HMU
wardrobe
photography
post
crossropE
laut design
remedy
josh sliffe
austin simmons
Allen Baker
brian decontreras
ethan messina
ashley hutchinson
deidre mattingly
nikki kenney
trevor wentt
remedy

For our most recent work with Crossrope, we wanted to give viewers a true to life look into the new jump rope experience.

After coming up with a few different ideas for this season’s campaign, we ended up going with the idea to focus the piece on three of the most common Crossrope users;  someone who travels and wants the ability to work out on the go, someone working out from home, and someone who likes working out with friends, groups, or classes.  Decidedly a businessman, mother, and young adult.  We would create a few different video assets and cut-downs as well as capturing a significant amount of product+lifestyle photography along the way.

THE DETAILS

Once we settled on the idea and characters, we teased out a few correlating ideas that fit the character’s theme and helped establish them; ie. mother reading to child, businessman arriving at hotel, young adult getting ready for the day. With not a lot of time and a small crew, we kept all locations local to Raleigh to be able to squeeze in as much as we could for the day and a half of production.

The videos and photography that came out of this campaign were a big hit with the customer base, helped the brand set themselves apart from the competition, and according to the client was “next-level”.