FILTEREASY

CREDITS:

Client
Prod. Company
EXEC. PRODUCER
DIRECTOR
DP
GAFFER
SOUND
STYLING
PROD. DESIGN
PROPS
HMU
POST
FILTEREASY
REMEDY
AUSTIN SIMMONS
JOSH SLIFFE
ALLEN BAKER
JASON SUMMERS
BROOKS LESTER
DEAR HEARTS
ASHLEY HUTCHINSON
PROPTARTS
DEIDRE MATTINGLY
REMEDY
Behind-the-scenes view of a studio set construction for FilterEasy, with two crew members arranging decor and a green screen background.

Remedy teamed up with FilterEasy for an 80’s inspired series of ads.

A woman with curly hair, dressed in an 80s-inspired blazer, peering over round glasses against a pastel gradient background.
A retro-style image of a person in a Hawaiian shirt and Detroit cap, exuding casual confidence with a crossed-arm pose and signature mustache.
For most projects we’re on, we’re working alongside agencies who provide the creative and sort of guide the whole process.  Other times, we work directly with the client and either provide the creative ourselves or help shape something they’ve got.  Between the two, it’s hard to say which we prefer.  In a season of a lot of agency work, it’s nice working directly with the clients and completely owning the creative.  In a season of client work, it’s nice teaming up with agencies and focusing on the craft.  Both have their draws.
Behind-the-scenes view of the FilterEasy set, featuring bright, colorful lighting and indoor plants, with cameras and lights focused on the setup.

THE DETAILS

This project was ultimately a headrush. We worked alongside with the client through multiple ideas and iterations for weeks to finally land on this 80’s talk show theme. There would be 5 different spots, each with a unique script and wardrobe. By the time we got the green light on a Monday afternoon, we only had 3 days to prep, find location, talent, props, crew, etc before we shot on that Friday. On top of that, we’d only have 3 days to edit following the shoot before sending the first draft of the 5 spots to client. As far as process goes, this was definitely a “gone with the wind in the morning, fast and furious in the afternoon”.

Anytime we look back at our work, there are always things we see that we wish we could change. All in all though, we were able to give the client exactly what they were wanting and ultimately led to them continuing the campaign for future videos. So, not bad.

SOME OF THE LOOKS FROM THE OTHER VIDEOS MADE!

A man holds a large air filter while sitting next to a woman on the FilterEasy set, with vibrant lighting and plants in the background.
Two people seated on the FilterEasy set, having a light-hearted conversation with colorful lighting and indoor plants enhancing the ambiance.
Two individuals seated in conversation on a cozy FilterEasy set with indoor plants, vibrant background lighting, and a relaxed atmosphere.
Two people sitting in conversation on the FilterEasy set, featuring indoor plants and colorful lighting with a cozy, clean ambiance.