FRONTGATE

CREDITS:

Client
Prod. Company
EXEC. PRODUCER
PROD. MANAGER
DIRECTOR/DP
CAM OP
1st AC
PA
POST
FRONTGATE
REMEDY
JOSH SLIFFE
ELENA STUDIER
ALLEN BAKER
MICHAEL DANIEL
HECTOR SANCHEZ
ERIN FORD
REMEDY
Behind-the-scenes image showing the Frontgate team selecting outfits from a wardrobe trailer filled with clothing racks for a photoshoot.

When Remedy was approached by Frontgate to create a series of commercials for their 2022 seasonal campaigns, we were thrilled.

Behind-the-scenes image of a Frontgate poolside shoot, featuring a model in a swimsuit and the production team setting up lighting and cameras in a tropical environment.
Behind-the-scenes setup for a Frontgate outdoor kitchen shoot, with large white light diffusers and a crew preparing the scene near a tropical home.
Our relationship with Frontgate has been a truly unique experience and one we’ve thoroughly enjoyed because they not only wanted to create an impactful commercial for the upcoming season’s product line, but also build a long term collaborative relationship with us. We pride ourselves in not only working hard to come up with and execute the best concepts we can, but also building long term relationships with our clients that yield creative and effective results.
A group of people enjoying a Frontgate outdoor kitchen setup near a lake, with a tropical backdrop and lush greenery.

THE DETAILS

The main challenge we were trying to overcome with Frontgate was not only creating a commercial that looked good or told a compelling story, but also showcased their products in a way that connected with their audience. So after a few sessions of learning about their brand and messaging, our team got to work on writing concepts that did just that. We provided a dozen or so scripts that spanned an array of directions and aesthetics to look over and talk through, and ultimately landed on the final two that would showcase their spring product line in this case.

The finished product is one of many we’ve now made with their team, one that we’re all very proud of, and one that couldn’t have been made without the hard work of everyone on the Frontgate Team.