HAPPY + HALE
CREDITS:
Client
Prod. Company
exec producer
prod. MANAGER
directorS
...
DP
1st AC
Gaffer/Grip
HAPPY + HALE
remedy
Josh Sliffe
RICHARD WALKER
Allen Baker
Josh Sliffe
Allen BAKER
Michael Daniel
Adam Thomas
We recently wrapped up an amazing project with Happy+Hale, and what can we say? It was a hit!
With a small but mighty crew of five, we knocked out the shoot over two days, capturing everything that makes Happy+Hale so special. It wasn’t just about the food (though those bowls were looking extra delicious); it was about the energy, the people, and the authentic vibes that make this spot a favorite.
The Concept in Action
Our goal was simple: showcase Happy+Hale as more than just a healthy food joint. We wanted to dive deeper into the experience – the connections between the customers, the care put into each meal, and the overall good vibes. And that’s exactly what we delivered.
From young adults laughing and snapping pics of their vibrant bowls to friends discussing their go-to dishes, we captured all those real, unscripted moments that happen when people get together over good food. We even had a few “faux photo shoot” setups where the team (and customers!) had a blast playing it up for the camera.
What Made It Stand Out
Shooting over two days gave us the flexibility to really get creative. We brought in elements like high-key flash stills and integrated UGC (user-generated content), which added that extra layer of authenticity. Customers were snapping their own pics, shaking up their bowls, and just living their Happy+Hale moments. It was exactly the vibe we were aiming for: real people, real fun, and really good food. The food? It stole the show, of course. With close-up shots of sauces dripping and bowls being shaken, we made sure every bite looked like something you’d want to dive into immediately. And we didn’t just focus on leafy greens – we highlighted everything that Happy+Hale has to offer, from protein-packed bowls to fresh smoothies.
Two Days, One Goal: Capture the Vibe
With a crew of just five, we kept things efficient but packed with energy. Day one was all about customer interactions, and day two let us dive into those stylistic touches – the behind-the-scenes moments, playful shots, and those candid “I can’t believe I’m doing this on camera” moments that brought the whole thing together. The result? A dynamic series of videos – :30, :15, and :06 cuts – all crafted for both social and web. Whether you’re scrolling through your feed or landing on their website, the videos instantly transport you into the world of Happy+Hale.
THE END
All in all, this was a project where everything clicked: the team, the vision, and most importantly, the vibe. We couldn’t be happier with how it turned out, and based on the response from Happy+Hale and their community, we’d say it was a major success!
CHECK OUT SOME
MORE WORK!