Chapter Two: Route 66 & America 250
While finalizing Chapter One, we simultaneously prepped and filmed Chapter Two — creating significant overlap between editing, scouting, scheduling, and production.
Chapter Two shifted focus from factories to the open road — aligning with America’s 250th anniversary and Route 66’s 100th anniversary in 2026. The tone became more cinematic and experiential, centered on riding culture and the motorcycles themselves.
Production included:
Route 66 sequences across Missouri
A large-scale riding production in Joplin, MO, including downtown road closures coordinated with local police
High-speed winding road sequences requiring traffic control
FPV and heavy-lift drone cinematography (including anamorphic aerial capture)
Table Rock Lake (Army Corps of Engineers coordination)
Racetrack Alley with a Harley-sponsored racer
Harley’s Product Development Center capturing trike testing and engineering
A live overnight presentation at the Route 66 Drive-In in Carthage, Missouri
The drive-in presentation featured 3D bike renderings projected behind live interviews with designers, engineers, and influencers — a dramatic visual departure from Chapter One’s theater setting.
Production Approach
There was no traditional scripted narrative. The structure was developed in real time, documentary-style, guided heavily by host Paul James’ deep institutional knowledge of the brand.
Both chapters were edited under extreme time constraints. To deliver at speed, Remedy converted an Airbnb into a temporary post-production studio — relocating the full team and working extended days to turn around each chapter in roughly two weeks.
Complicating matters further, the original concept (a volume stage shoot in Los Angeles with a celebrity host) pivoted significantly midstream — requiring a full creative and production reconfiguration.
Remedy handled all production elements across both chapters:
Creative development, scheduling, location coordination, permitting, police & government approvals, drone operations, live presentation staging, cinematography, and full post-production.
The Result
Two distinct but connected brand films that honored Harley-Davidson’s heritage while launching Model Year 2026 with cinematic scale and authentic storytelling — delivered under overlapping production schedules and rapid-turn edit windows.
