LOWE'S UPSKILL

CREDITS:

Client
Prod. Company
EXEC. PRODUCER
...
DIRECTOR/DP
CO-DIRECTOR
ADDIT. CAM OP
SOUND
POST
LOWE'S HOME IMPROVEMENT
remedy
JOSH SLIFFE
Austin SIMMONS
JOSH SLIFFE
ALLEN BAKER
MARK KAMMEL
JEREMY CHILDERS
REMEDY
A Lowe's UpSkill Project instructor in a red shirt focuses intently on a DIY task during an outdoor community home improvement session.

No matter what the project is, it’s always fun getting to work with a brand that you enjoy shopping at multiple times per week, especially a place like Lowe’s.

A Lowe's UpSkill Project instructor demonstrates woodworking techniques to a participant during an outdoor DIY session, with greenery and project tools in the background.
Mikey Rankin, teacher for The UpSkill Project powered by Lowe's, stands outside a residential home wearing a gray t-shirt, sunglasses, and a sun hat.
Like a lot of other people, Lowe’s has been our place of zen. We walk around staring at things, dreaming up future DIY projects.  So getting to make a whole series of videos where Lowe’s teams up with homeowners, helping them learn the skills needed to do their own DIY projects… was pretty cool.
A woman in a plaid shirt and glasses smiles while working on a DIY outdoor project in her backyard near a wooden fence.

THE DETAILS

Lowe’s started The Upskill Project a year or so ago and has been traveling to cities across the country, spending about a month in each. They pick a handful of entry winners to receive $5,000, help from a designer, a crew from a local Lowe’s store, and a skilled Project Leader. The projects include some consulting, a store visit to show them around, and a day or two of work. We worked with Lowe’s to pick a few select participants to highlight in different cities to show the range of help Upskill brings to DIY’ers.

CHECK OUT 3 VIDEOS FROM THE SERIES!