MERCK
CREDITS:
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AGENCY
Prod. Company
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Director/DP
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MERCK
KLICK HEALTH
Remedy
Austin Simmons
JOSH SLIFFE
JOSH SLIFFE
Allen Baker
We partnered up with Klick Health for their "Thought Leader" series featuring Noel Brewer, a PHD and Professor of Health Behavior at UNC.
The video concept centered around and interview style setup that allowed Dr. Brewer to answer questions or prompts seemingly in real time. The content was interspersed with on-screen prompts that Dr. Brewer then answers, and with prompts voiced by the off-camera director, and included Dr. Brewer reading off of a teleprompter to allow for extremely dialed in responses.
"I've SPENT THE LAST 20 years studying health behaviors and ways to increase vaccine uptake."
SUMMARY
For this video our team was tasked to deliver a high quality video message regarding vaccinations and provider recommendations. Our approach was really to make the viewer feel at ease with the subject as well as informed about the subject matter. So with that in mind we chose to include things like outtakes, title cards, and even the directors voice to help the viewer be engaged and informed.
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