REMEDY
REMEDY

NIKE YOGA

CREDITS:

Client
Agency
Prod. Company
ProducerS
...
Director/DP
Gaffer/Grip
Coordinator
Photographer
Nike Yoga
Only Another
Remedy
Austin Simmons
JOSH SLIFFE
JOSH SLIFFE
Allen Baker
Paul Kilpatrick
Trevor Wentt
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Logan Aldridge lost his arm after a boating accident at an early age, and quickly developed an incredible perspective and constitution for life.

Today he’s a CrossFit athlete and trainer, social media influencer with well-known brands such at Nike, and a trainer at his own company Adaptive Training Academy, which provides adaptive and inclusive fitness education for everyone, regardless of physical ability. 

It’s not every day you get to help tell the story of someone so unique and inspiring, so when Nike’s team approached us about capturing his story in an interesting way, we of course were very excited.

"I love bringing intensity to my fitness and to activities."

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Overview

It seems like it’s not a rare thing for projects like these to come in with very little ability or time to do much prep, and this one was no different. Without a location scout or contact with our subject prior to production, we used past experience and as many online tools as we could to come prepared. With researching our subject through online articles, learning about the homes location and orientation through google earth, utilizing sun maps and a few pictures Logan took of the house and grounds to make a lighting plot and schedule, we had a plan for our day and made preparations.

The creative direction for this project came from some some similar work Nike had done, largely being the “day in the life” style of format with some occasional aggressive camera movement, but with the ultimate impact of some practical lens effects from prisms and kaleidoscopes. So all throughout filming we’d capture some scenes cleanly, and then save some time to cover off the sequences with the lens effects as well.

The other thing this shoot had to navigate was the reality that we were shooting at the height of COVID-19. To help with everyone’s safety, we kept the majority of our production outside and we came with a very short but versatile list of equipment, tools, and lights to allow us to elevate what’s naturally occurring, while keeping our workload realistic for our very small crew on the job.

We also did what has now become very common, having a live feed from camera included in a zoom call for our client and agency to be able to advise and approve as needed. That, plus an iPad on a roller stand for an overarching BTS view for video village to see an on-set perspective as well if nothing we’re currently happening on camera. All of which worked really well for giving the agency and client the best production experience possible while keeping everyone safe.

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