ROBERTSON
SCHOLARS

CREDITS:

Client
Prod. Company
EXEC. PRODUCER
PROD. MANAGER
DIRECTOR
...
POST
ROBERTSON SCHOLARS
remedy
JOSH SLIFFE
ELENA STUDIER
ALLEN BAKER
MICHAEL DANIEL
REMEDY
A split blue-toned image showing Duke and UNC students passionately celebrating in their school colors, representing the vibrant school spirit among Robertson Scholars.

Remedy teamed up with a major scholarship program for both Duke and UNC to develop videos that communicated their mission while defining the tone for their brand moving forward.

A black-and-white photo of four Robertson Scholars smiling together with the text "Innovative" overlayed, symbolizing their collaborative and creative spirit.
A blue-tinted image of a Robertson Scholar with the text "Purpose-Driven" overlaying her, symbolizing the program's focus on fostering motivated and driven individuals.
A black-and-white image of a student with overlay text "This is Your Place," highlighting the Robertson Scholars Program's emphasis on belonging and community.
In the spring of 2022 we had an exciting opportunity to partner with Robertson Scholars, a leading scholarship program that fully funds four years of undergraduate education at Duke University and the University of North Carolina Chapel Hill. Robertson is focused on “investing in young leaders who strive to make transformational contributions to society” and we took that mission statement to heart in developing our initial video concepts. Through our conversations with the Robertson team we realized we needed two videos, one to cast an overall vision for the program’s current and upcoming students and the other to be an anthem piece that could be used in broader marketing efforts.