In the spring of 2022 we had an exciting opportunity to partner with Robertson Scholars, a leading scholarship program that fully funds four years of undergraduate education at Duke University and the University of North Carolina Chapel Hill. Robertson is focused on “investing in young leaders who strive to make transformational contributions to society” and we took that mission statement to heart in developing our initial video concepts. Through our conversations with the Robertson team we realized we needed two videos, one to cast an overall vision for the program’s current and upcoming students and the other to be an anthem piece that could be used in broader marketing efforts.