CREDITS:
Client
Prod. Company
EXEC. PRODUCER
DIRECTOR
DP
GAFFER/GRIP
SOUND
STYLING
PA
...
POST
SCIVATION
remedy
AUSTIN SIMMONS
JOSH SLIFFE
ROB RUSSELL
BRIAN DECONTRERAS
JEREMY CHILDERS
DEAR HEARTS
JEFF BUCKNER
SEAN ROGERS
REMEDY
SCIVATION
The first thing you should know is we are not bodybuilders, nor are we ever mistaken as them. We also aren’t crushing protein shakes in the early afternoon before our third workout. So when we were approached by the supplement company Scivation—we weren’t convinced that we were the best match. After talking with them, it turns out they are super cool and really open to some crazy ideas. That was all we needed.
Our team worked on writing a handful of different concepts for a 30 second spot centering around their new pre-workout drink, Quake. All of the ideas made efforts to poke fun at the customer or to laugh with them at some of their quirky habits and intensity in life. There was an earthquake and car-lifting in one, a couple of old ladies and tree snapping in another, one that mocked romantic movie scenes, and another with a shape-shifting magician. I mean these ideas were all over the place, but they all had an element of how Quake transforms people’s potential and how problems can be solved the bodybuilder way.
THE DETAILS
Once we had the bar room arm-wrestling match idea approved, we had a ton of fun working on the different character’s looks, selecting talent, and wardrobe. Finding the right racer-back, cut-off hoodie to emulate Aragorn in LOTR was very crucial. Because it’s set in a bar, we were able to get dirty with a lot of different colored lights going in different directions. We knew we wanted the look to be relatively high saturation and high contrast to show off their sweaty, blood boiling competition. We also knew that because of all that had to happen in 30 seconds, we had to have super fast delivery on everything.
It was a really fun day on set and the talent and crew were all a lot of fun to work with. We were proud to hear the client decided to take our character of Tex and carry him over into their social media channels and to give him his own instagram account to show what he’s doing throughout daily life as well. We thought the video turned out great and are excited to continue the series with the next idea!
-
- Setting the scene for Scivation Quake—behind-the-scenes with the crew capturing the energy and intensity.
-
- Bold and unbreakable—capturing the unyielding spirit of Scivation Quake.
-
- Power and focus, on full display—embodying the intensity of Scivation Quake.
-
- Bold, gritty, and full of character—bringing Scivation Quake’s energy to life in every scene.
-
- Grit and energy personified—capturing the raw intensity of Scivation Quake’s latest shoot.
-
- Bringing the energy of Scivation Quake to life, one sound at a time! Behind the scenes with the production crew on set for an action-packed shoot.
CHECK OUT SOME
MORE WORK!