REMEDY
REMEDY

SHRED YOUR EX

CREDITS:

agency
Prod. Company
EXEC. PRODUCER
DIRECTOR/DP
GAFFER
PA
POST
MCKINNEY
remedy
AUSTIN SIMMONS
JOSH SLIFFE
MATT HEDT
TIM CHEEK
REMEDY

Remedy teamed up with Mckinney to shoot a promo for their recent Valentine’s Day campaign, ShredyourEx. The project brought some humor to a holiday that often neglects singles.

During the week leading up to Valentine’s day, users could post a picture of their Ex to Instagram or Twitter and watch a live feed of their photo printing directly into a paper shredder above a digital fire. And if that wasn’t enough—all the paper shreds were donated to a local animal shelter, Paws4Ever, and used as litter for recently spayed and neutered kittens recovering from surgery.

We were charged with bringing Mckinney’s concept to life, “walking the viewer through an exaggerated scenario of a man recalling his relationship with a woman who devolved quickly from doting lover to violent, restraining-order-violating stalker.”

THE DETAILS

It was a very exciting project for our team—one that came together rather quickly after only being approached 2 weeks before the piece needed to be shot. It was neat to see how time, despite not being on our side, ultimately helped focus our attention to make big decisions that led to positive outcomes in the final spot.

The film was featured on Creativity Online, the Huffington Post, Funny Or Die, and Reddit, to name a few.