Phone
Triangle, NC: 919-473-6613
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Raleigh–Durham & the NC Triangle
Kansas City metro, MO & KS
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© 2026, Remedy Co., LLC

SHRED YOUR EX

CREDITS:

agency
Prod. Company
EXEC. PRODUCER
DIRECTOR/DP
GAFFER
PA
POST
MCKINNEY
remedy
AUSTIN SIMMONS
JOSH SLIFFE
MATT HEDT
TIM CHEEK
REMEDY
A screenshot of a webpage on a desktop monitor featuring an article about McKinney's "Shred Your Ex" campaign. The campaign's red branding and videos are displayed, showcasing the creative strategy behind the Valentine's Day promotion.

Remedy teamed up with Mckinney to shoot a promo for their recent Valentine’s Day campaign, ShredyourEx. The project brought some humor to a holiday that often neglects singles.

A man and a woman are seen standing on a rooftop, laughing together while enjoying the view of the city skyline in the background. The moment is candid and joyful, capturing a lighthearted interaction between the two characters.
A draft depiction of two silhouetted figures standing together in front of a cityscape backdrop. The image is sketched in grayscale, highlighting a possible concept for a commercial scene with a focus on the relationship between the figures and the city behind them.
During the week leading up to Valentine’s day, users could post a picture of their Ex to Instagram or Twitter and watch a live feed of their photo printing directly into a paper shredder above a digital fire. And if that wasn’t enough—all the paper shreds were donated to a local animal shelter, Paws4Ever, and used as litter for recently spayed and neutered kittens recovering from surgery.

We were charged with bringing Mckinney’s concept to life, “walking the viewer through an exaggerated scenario of a man recalling his relationship with a woman who devolved quickly from doting lover to violent, restraining-order-violating stalker.”
A behind-the-scenes look at the McKinney commercial shoot, showing two actors seated inside a car. The camera is set up in front of the car, capturing the actors' interaction. Filming equipment and lighting setups are visible, emphasizing the production environment.

THE DETAILS

It was a very exciting project for our team—one that came together rather quickly after only being approached 2 weeks before the piece needed to be shot. It was neat to see how time, despite not being on our side, ultimately helped focus our attention to make big decisions that led to positive outcomes in the final spot.

The film was featured on Creativity Online, the Huffington Post, Funny Or Die, and Reddit, to name a few.

A man and woman are seated inside a car, with the man driving and reacting with surprise. The woman, seated in the back, is smiling, adding humor to the moment. This image is part of the McKinney #ShredYourEx Valentine's Day commercial shoot.
Two crew members in flannel shirts discuss the next scene during the behind-the-scenes of a McKinney commercial shoot. They stand outdoors, reviewing materials against a backdrop of modern architecture.
A black and white sketch depicting a draft scene for a commercial, showing the interior of a car with a focus on the steering wheel and dashboard, providing a conceptual preview of a future advertisement.

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MORE WORK!

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