REMEDY
REMEDY

SOUTH STATE BANK

CREDITS:

Client
agency
Prod. Company
EXEC. PRODUCER
Line Producer
DIRECTOR/dp
Gaffer
key grip
prod. coord.
hmu
pa
PHOTO
SOUTH STATE BANK
CAPSTRAT
remedy
HEATHER HALEY
Austin simmons
JOSH SLIFFE
Brian decontreras
logan bennett
olivia martin
carla white
robin simmons
cole gorman

Remedy partnered with South State Bank for their "Just Right" campaign. Photo and Video crews worked in tandem to capture scenes from across 6 locations.

POWER POSE! ->

A small grocery store, a pet store, a studio loft, a coffee shop, a home, and a camper all telling the story of how South State appeals to their customers by providing them the service of a small bank paired with the features of a big bank. After we worked alongside agency and client to come up with the best examples to show someone being selective, unique, or making a Goldilocks “just right” choice, we went to work on finding locations and talent to illustrate them. The client preferred it be filmed near one of their larger locations, so Greenville, SC was where we’d be working from.

THE DETAILS

In addition to the video production, photography is something we often provide for our clients as well. Once lights are set, video steps in and gets what they need. Once video's wrapped, photography steps in. It's gives the client a lot of bang for their buck for both to be happening at the same time. And since it's generally the same crew, there's no stepping on toes or holding up the schedule throughout the day!

We're happy to have given the client a lot of really great photos as well as the 30 second commercial from across nearly 10 locations, giving the campaign a lot of visual scope. The commercial plays regionally and the images were used across print, web, and social media marketing.