VisitNC
CREDITS:
Client
Prod. Company
Exec producer
PROD. MANAGER
DIRECTOR
DP
1st AC
VISIT NC
remedy
JOSH SLIFFE
Richard walker
JOSH SLIFFE
ALLEN BAKER
MICHAEL DANIEL
Remedy collaborated with VISITNC to to tell an authentic, cinematic story promoting travel to Western North Carolina.
Remedy partnered with Visit North Carolina to produce a series of cinematic tourism films focused on communities across Western North Carolina. The goal wasn’t to create glossy destination ads, but to capture the region as it actually feels — grounded, human, and lived-in. From mountain towns to small local moments, the work emphasized authenticity over spectacle, allowing real places and people to carry the emotional weight of the story.
DETAILS
Our approach centered on immersive, documentary-inspired production: moving lightly, staying observant, and letting natural interactions guide the visuals. Rather than scripting moments, we built a flexible framework that allowed each location to reveal its own personality. The result was a collection of films that feel intimate and honest while still delivering the cinematic polish required for statewide tourism marketing — content designed not just to show Western North Carolina, but to make viewers want to experience it for themselves.
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MORE WORK!