RSM

For each of the stories, we filmed interviews of the employees talking through their life experiences in a studio environment.  We then took those interviews and incorporated animations illustrating what they’re sharing alongside them.  We also incorporated a few hero type shots of them and other employees to help drive home the picture of RSM being a place where each employee brings these unique experiences to bear on their work. This was RSM’s second time doing this specific campaign so we worked hard to replicate the visual style and tone previously established.

It’s always a lot of fun when we work with real people who aren’t used to being in front of the camera. To make sure the employees felt as comfortable as possible come shoot day, we scheduled an initial phone call as well as a skype video session with them to help us all get to know each other. In addition to establishing a relationship with the employee, these conversations helped us build out storylines and know how to steer them each in unique directions.