A small grocery store, a pet store, a studio loft, a coffee shop, a home, and a camper all telling the story of how South State appeals to their customers by providing them the service of a small bank paired with the features of a big bank. After we worked alongside agency and client to come up with the best examples to show someone being selective, unique, or making a Goldilocks “just right” choice, we went to work on finding locations and talent to illustrate them. The client preferred it be filmed near one of their larger locations, so Greenville, SC was where we’d be working from.